Need a New Audiobook? I’ve Got What You’re Looking For!


You know, it’s nearly summertime, and you know what that means – people will be relaxing and going on vacation or simply taking spontaneous road trips to a fun destination.

Sometimes the fun journey can become long and monotonous, and you may find yourself yawing and nearly falling asleep at the wheel as the road before you goes on and on, and your however many CDs that you burned keep rotating over and over and over (yawn!).

Well, instead of listening and hearing the same songs get played continuously until your ears bleed, why not catch up on your reading? No, I’m not talking about reading a novel while you drive (Don’t even get any ideas!)! I’m talking about investing in a good audiobook to keep you company on the road!

In fact, while you’re at it, why not invest in a good audiobook that will make you laugh, make you think, and help you improve your attitude?

That’s where I step in!

My very first published book, Customer Service and Beyond … It Is All About the Wow!, is now available as an audiobook!

What’s that? You’re not taking a road trip anytime soon because work is too hectic? No problem! I’m happy to inform you that you don’t need to be going on vacation anywhere to listen to my audiobook. Heck, if you want, you can simply play the audiobook while you relax at home with your feet up and a glass of wine in your hand.

Though, really, listening to this audiobook on your daily drive to work might be the best thing for you to do for yourself, your future, and your job.

Why? Well, in the audiobook, I discuss all sorts of issues from exemplary and poor customer service tips and stories to changing your negative notions to a positive attitude and so much more! My stories and encounters are bound to keep you laughing, and when you hear me talk about all of my tips for providing excellent customer service or obtaining a more positive mindset, well, it sure could turn your day around!

Who knows? Even your boss might be impressed…

So how can you order this super-cool audiobook? It’s easy! All you have to do is email me at! You can also pick up your copy of the audiobook (or even the real thing!) at the Troy/Maryville Area Chamber of Commerce in Troy, Illinois, or at Sue’s Corner in Granite City. Easier still, you can order your copy from my website.

So what are you waiting for? Brighten your day and better your attitude and customer service by ordering my audiobook TODAY!

Hey, Olive Garden! YOU Get It!

Hey, Olive Garden! YOU Get It!It’s true – there is the ULTIMATE dining experience out there just for you!

We decided to stop for a quick bite to eat on the way home from Madison, Wisconsin.  There happened to be an Olive Garden along the highway, so we thought it would be a great stop.

Who would have thought just pulling into the parking lot that I would be blogging about this fantastic experience?

As we entered the lobby, an individual with the biggest smile you have ever seen greeted us with, “Hello, welcome to Olive Garden!”  Her tone of voice was inviting, and she was ready to serve us. She asked how many and I said, “Two.”

As we walked to the table, she asked if we have ever been to an Olive Garden, and I said, “Yes, at home.” She asked where “home” was and I said, “St. Louis.”

“Oh,” she said, “I have driven through there! What a great city! Your server (she stated the name) will be with you very shortly.”  Within ten seconds, our server approached us with a wonderful greeting, eye contact, and a very friendly aura about her. It almost made me want to pull out a chair and have her join us.

She said, “So you’re from St. Louis?”

WOW! An actual communication between two staff members!

She explained that she had driven through there many years ago.  She took our order and then, of course, brought us some nice fresh bread.

We were also intrigued by her conversation with the table behind us.  They were also traveling northbound.  There was light discussion on traveling, and then the waitress brought out to-go cups and tightly packed food, commenting, “Now you are going to need this for the ride, so I have packed some extra plastic ware as well as extra ice in your cups.  Be safe and on your way back through town, consider stopping by to see us again!”

Our food came, and it was perfect.  She slid in with some extra Parmesan cheese and plenty of drink refills.  I asked for a to-go box and believe it or not, it was not the same conversation she had with them.

Here is what she said – “So you have a bit of a drive back to St. Louis.  Did you want to take home some dessert to have something to look forward to at the end of your long trip? Or how about some to-go drinks?”

Okay, she had me!

After she brought the bill, I explained to her that every single interaction we had within the last hour at Olive Garden was unbelievable.  She smiled and said, “We want every experience to be fantastic.”

On the way out I stopped and asked the front desk staff member for the manager.  When the manager came out, I shook his hand and told him what I do for a living.  He smiled and said how happy he was that they had exceeded our expectations.  I promised him that I would blog about him and here it is!

Olive Garden – YOU get it!

What Not To Wear (and What To Wear) For Your Next Interview!

May is finally here, and that means that in high schools, colleges, and universities throughout the nation will be holding graduation ceremonies for all of their hard-working graduates. The students will be released into the real world either to further their education or to obtain a job.

If you’re about to graduate and are thinking about finding a job, you may be thinking, “Hey, I got through my Anatomy & Physiology/Spanish IV/Calculus/rocket science class with no problem. This should be a cinch!”

Let me tell you – the job market may be getting a little bit better than it was this time four years ago, but don’t let that fool you. It’s still tough to get a job out there, and with the economy still being where it is today, employers are being ruthlessly selective about whom they choose to be part of their team. These days, the goal of companies is to get as much work done as quickly as possible and for the least amount of money.

What does that mean for you? That means you need to be on your A-game to land a job. And that means (besides having the skills and the experience you need to get in) that you need to dress for success to land that job of yours!

“Oh, but c’mon, Dawn! What about the whole ‘beauty-is-in-the-inside thing’? I’ve got the skills and know-how to get this gig!”

Wrong, my friend!

First impressions these days are everything, and I mean EVERYTHING. In fact, did you know that it takes only three, count ‘em, THREE seconds to make a good first impression with your potential employer? And while your resume, skill set, and experience are all important, they have less power than you may think during the initial hiring process. Why? Because the first thing people will notice about you is your appearance!

Just keep this in mind – you can say all the right things and do all the right things, but if you’re not dressed well for your interview, you will NOT get the job when you’re compared to a lot of other perfectly capable people who are dressed better than you.

So with that in mind, here is a short list of DOs and DON’Ts from me to you! That’s right – I’m gonna go Stacy London and Clinton Kelly on you here! Check out these tips for success in your interview!

DO dress conservatively for your interview. By dressing conservatively, you are showing that you are making an effort and that you are respectful, polite, and mean business.

DON’T wear clothes that are too tight, too loose, or too casual. It will make you look sloppy and lazy.

DO choose an outfit that is customary to your industry. If you’re dressing for a conservative business, don a matching skirt or pantsuit with pantyhose if you’re a woman, and choose close-toed shoes. If you’re interviewing for a public relations or Internet gig, ditch the suits and choose a trendier outfit complete with a button-down shirt, a pair of nice slacks, and sling-back heels.

DON’T show any cleavage! Ladies, this is a big must for you! Avoid wearing see-through garments or anything that gives you an air of sexiness (fishnet stockings, anyone?). It’s not a question of not deserving to look sexy more as a assertion of you’re carrying the message that you feel the way to win the job is by relying on your looks. Save your sexy clothes for the weekend and get serious!

DO invest in a conservative two-piece business suit (or two). Try to get a solid black, dark blue, or gray suit.

DON’T wear too much jewelry. Avoid wearing multiple accessories and bright colors. One ring per hand is more than enough for a man and for a woman (and yes, you can wear your watch). Also, if you wear earrings, men, take them out. In the same way, women, wear only one set of earrings and avoid large, ostentatious jewelry.

DO wear clean, polished, and conservative shoes. Ladies, choose shoes with a conservative heel. Men, choose dark lace-up shoes with dark socks.

DON’T carry a purse, ladies. Use a briefcase instead. If you really must have a purse with you, then use a small one.

DO have a well-groomed hairstyle. Get a haircut and a fresh shave. If you have facial hair, be sure to keep it neat and trimmed.

DON’T fiddle with your hair during the interview. You’re not only showing that you’re not serious about the interview, but you’re also conveying that you’re nervous and unsure of yourself.

DO keep your fingernails neat and trimmed. If you must wear nail polish, use clear or a conservative color such as a nude or a muted tone of pink or red.

DON’T bathe in cologne or perfume. A small sprinkling is acceptable, but nobody likes to walk into a cloud of cologne or perfume!

DO cover any and all visible body piercings (nose rings, eyebrow rings, etc.) and your tattoos. They are seen as unprofessional.

DON’T pile on your makeup, ladies. Simple and small amounts of makeup are just fine, but please don’t look like a clown (unless, of course, you’re trying to snag a job as a clown!).

DO leave your gum, candy, cigarettes, and cell phone behind.

DON’T answer your cell phone during the interview! This should be a no-brainer, but it needs to be stated regardless!

Remember to keep calm, dress your best, and WOW your interviewers! If you follow these tips, you are bound to do well in all of your interviews. Best of luck!

Humor – Good For The Soul AND For Your Business!

There’s no doubt about it – humor is definitely good for the soul.

In fact, studies have been showing that a healthy daily dose of hearty laughter in your life will do wonders for your physical health and mental health, too! Laughing puts us in a positive mood, gives us a fresh perspective, and can even burn calories!

Did you know that humor and laughter even have a place in the workforce?

I appreciate a good dose of humor in places of business. It can calm down a nervous customer, bring a customer out of a negative or depressed mood, and it can easily keep your customers coming back for more.

For example, during a lengthy hospitalization, my dad was having a problem with persistently low blood pressure. For two nights, we had struggled to keep it over 75.

One night the nurse came into his room and said, “Mr. Johnson, I just don’t know what I am going to do with you. You know, we really need to get this blood pressure up. If we can’t, I’m going to have to do something drastic.” Everyone in the room froze. She then said, “If we can’t get it any higher, I’m just going to have to show you your hospital bill. I know that will definitely get it up!” We all laughed, even my Dad, and we felt the first sense of relief since he’d been admitted.

There is room for humor in almost every industry, in most situations. Humor helps create an atmosphere of comfort, familiarity, and friendship. All of these elements are necessary for a successful business relationship with your customers.

Here’s another example of humor in the workplace – one local construction company gives a fortune cookie to each of their customers, but instead of the typical fortune or saying, inside the cookie is a joke. The company rep whom I spoke with said that their own workers never hesitate to ask, “Aren’t you going to give me MY fortune cookie? I could use a good laugh, too!”

You can easily keep your customers coming back to you when you use humor in your business dealings with them. The key to success is to balance expectations with humor.

For example, if something goes wrong (maybe your customer’s order got mixed up or you accidentally tripped and wound up dropping the fresh baked goods your customer wanted), humor can help dispel the dissatisfaction and can help your customers let go of their woes and bring them into the present moment. Remember, laughter gives our brains a rush of feel-good endorphins!

Humor establishes rapport. Think about it – pretty much everyone loves a good laugh. Non-offensive, easy-going jokes can easily establish likeability and trust with a potential client. A joke related to a difficult situation can help disarm deliver “tough medicine” to a client (very much like the hospital experience with my dad that I mentioned above).

But be careful when you use humor in your workplace! Certain types of humor aren’t always appreciated (for example: sarcasm).

When you start a new relationship with a new customer, try using light humor or humor geared toward an existing situation. Veer away from jokes about politics or anything that could easily offend people (jokes about religion, “dirty” jokes, etc.). Gage how your customer reacts to your jokes, and try to take their reactions as a guide for your progress. Remember to do all that you can to make your customers fell as comfortable as possible so that they’ll come back to do business with you in the future!

What humor can you bring to your company?

Hey, IHOP! Perception is Reality!


So I will publicly admit, I LOVE my chocolate chip pancakes. And frankly, the more chocolate in the pancakes (with a ton of chocolate chips on top), the better!

So I ventured off to IHOP last Sunday for some of those delicious pancakes. It was Sunday morning, so I knew that it would be crowded. I was expecting the usual Sunday morning 20-minute wait.

I put my name in and waited. There were probably twenty people or so waiting. So I decided to sneak off to the restroom before I was seated. As I was coming back from the restroom, I could not help noticing that there were seven tables opened, cleaned off, and ready to serve. So, I went back to the waiting area and waited. And waited. And waited. AND WAITED.

Curiosity got the best of me. I went up (nicely) to the three hostesses who were standing around the podium talking and said, “I just have to ask – you have all of these people waiting and you have seven open tables. Can we be seated?”

She was very polite and said, “We are waiting for the kitchen to catch up.” I thanked her and sat back down.

What I couldn’t grasp was the fact that all of the people standing around me were asking the same questions (perception). What else could IHOP have done to make my waiting experience better? Hey, how about offering me something to drink (for which I would end up paying for when I was seated)? Or, I don’t know, pacing the seating a bit better?

Look, I am sure not complaining about the kitchen here. There is only so much room to cook so much food. My thought is that maybe IHOP (and others who make you wait) could rethink the whole waiting process.

I will say, our waitress was very good (and it was her first week), and the food, well, those darn pancakes are always great.

Remember – perception is reality, no matter where you go for Sunday breakfast!

Don’t Make Facebook Your Personal Complaint Department


Oh, Facebook. I love and hate you sometimes. Or rather, I love and hate how others can use you sometimes!

Every morning, I hop on the computer to check my mail, Facebook, and Twitter. As anyone else who’s signed up on Facebook and Twitter, I love to keep up with my friends, family, and fans, and I enjoy keeping them all updated with my news, events, and pictures of Barry Manilow concerts.

There’s one aspect I absolutely HATE about social media: chronic whiners. Yes, I know it’s ironic that I’m complaining about complainers. But when it gets to the point that I feel the need to block you from my feed because your constant complaining is causing me to feel depressed, angry, or just in a negative mood in general, we’ve got a problem.

If you’re like me and have some of those friends who make you cringe with their chronic complaints and criticism on Facebook (you know, the ones that post an innocuous “L” as their status at least once a week!), then you know what I’m talking about!

Why do people feel the need to complain all the time? Yes, it’s no fun that you got little sleep, got out of bed and stubbed your big toe on the dresser, had to clean up your pet’s mess because she was scared by the storms last night, and are now running a few minutes late to get to work and need caffeine, like, stat! And you’re entitled to express yourself, your opinions, and your experiences on Facebook. But first of all, is your day really that horrible? Or are you just warping your problems a bit too much through your emotions?

It’s no secret that social media tools can be a VERY easy way to vent your frustrations. And sometimes, that urge to use Facebook or Twitter to vent about your troubles can be an itch that will never go away. That doesn’t mean that you should scratch it!

Think about it. What if you start feeling so liberal as to complain about your job? Or your mate? Or even your best friend? Not only will you hurt others’ feelings by posting on social media, and not bothering to confront them about the issue at hand, but it could also get you fired. Hint: Do NOT post, “God, I hate my stupid job sooooooo much. It’s sooooo boring.” There are plenty of other people who would be more than happy to take your “boring” job off your hands!

If you find that you fall into the category of chronic social media whiner, there IS hope. You can rectify your situation before it’s too late! Here are some strategies to keep you from becoming a chronic social media whiner:

Learn When It’s Appropriate To Complain on Social MediaAside from refraining from complaining about your job, don’t whine about vague issues. It’s not cool to post things like, “I love how some people can be sooooo stupid sometimes.” It’s called Facebook, NOT Vaguebook. If you’re doing this now, stop before you find yourself in hot water and down in the friends department.

Keep Things in Perspective – Your life may seem like it’s horrible at times, but try to keep things in perspective, especially when things seem like they’re falling to pieces. You have a roof over your head, food and water, and people who love you. There are some in the world who don’t have one or any of those things.

Complain in Moderation – You can complain about things, but try to not be that person who complains all the time on social media. Your “😦” status might get responses at first, but over time, you will see less and less people concerned about your vague status updates.

Vent to a Friend – Remember the good ol’ days when venting meant calling up a friend and talking about it for hours? Revisit those days – call a good, trusted friend, or email them, text them, or talk one-on-one! You’ll feel MUCH better!

Solve the Problem – That’s right. Instead of venting and whining, DO something about it! Rectify the problem with whomever did you wrong, and learn from your mistakes so you can avoid in the future whatever situation you’re in now.

Always Look For a Bright Side – When life gets you down, try to keep a positive attitude and look for all the positives in a situation. If you’re angry because you’re stuck behind a slow driver and are running late to work, you can simply turn up your music and realize that you at least get to listen to more of your favorite music. You never know – if you didn’t have that driver in front of you, you might be involved in a wreck! Count your blessings!

Remember, try to be the person on social media that gives others inspiration, not depression!

Way To Go, Lambert Airport, For WOWing Your Customers!


It’s no secret – everyone loves exceptional customer service, especially at times in which you least expect it or really need that extra smile and attention to detail. And while we may recognize and remember poor customer service (Negative stories sadly tend to make better conversation.), we should definitely do the same for excellent customer service that exceeds our every expectation.

Lambert-St. Louis International Airport did just that last month. The airport celebrated its second year of their “Catch Us Giving” Program in which the airport recognized customer service leaders, the unsung heroes of the airline industry.  Recognized were more than 100 airport employees during the reception.

The first ever “Catch Us Giving” Ambassador of the Year award was given to Samantha Hammock, who works at Starbucks as an employee of HMSHost. But why was she chosen? Well, her customers and colleagues strongly felt that she deserved the award because she exemplifies her non-stop energetic, positive attitude in the workplace, day in and day out. Her demeanor and helpfulness embodies the mission of excellent customer service at Lambert-St. Louis International Airport.

Here are all the other winners for February’s “Catch Us Giving” program at Lambert Airport:

*Jessica Stepke – Southwest Airlines

*Millie Ocasio – Lambert Information Booth

*Tom Worshaw – Midwest Elevator

*Carmelle Costello – HMSHost

*Jacqueline Parker – HMSHost

*Yolanda Edmondson – Super Park

*Keith Burleson – International Ram

*Donnie Pool – Lambert Airport

*Jacie Price – Continental Airlines

*Samantha Hammock and Mekdes Sirage – HMSHost

*Mae Mahone – Lambert Information Booth

*Mildred Dee – TSA

*Brennen Hurt and Darian Callion – HMSHost

*Leslie Granadillo – Lambert Airport

*Reuben Jones – United Airlines

*John Conrades – TSA

*Reginald Rice – Lambert Airport

*Roland Brown – Huntleigh

*Lamont Rice – Lambert Airport

*Marilyn Sanders – Lambert Airport

*Angela Arms – Lambert Airport

*Anthony Capone – Air Tran

*Steven Rhodes – International Ram

*Dearest Wynn – Huntleigh

*Stephanie Morris – Lambert Airport

Congratulations to all the winners this month! I’m sure your company is exceptionally proud and thankful to have you as a member of their team.

And faithful readers, if you by chance are at Lambert-St. Louis International Airport in the near future and you see these great employees, be sure to congratulate them on a job very well done!

Hallmark – Really Sends the Very Best (Service, That Is)!

Hallmark - Really Sends the Very Best (Service, That Is)!I am a card girl and have been my entire life.  I believe that sending a handwritten card is something that everyone enjoys receiving.  It might be for a new grandbaby, an ill relative or even a “just because” card.

Of course, one of the best card selections is your local Hallmark store.  I should have taken out stock in Hallmark, given as much money as I have spent over my entire life!

My list for cards was large, so it was time to venture on to Hallmark.  The closest Hallmark for me is the Collinsville (Illinois) store.

As soon as the door opened, I heard a friendly voice say, “Welcome to Hallmark!” as she made eye contact with me.  She asked if she could assist me, and I explained my list of cards.  She graciously took me to show me where each type of card was.  I also mentioned that I would like a balloon bouquet and without missing a beat, she listened and whisked away to take care of what I needed.

You know, I am all about time management, so someone who was able to multitask with me is someone who is a WOW in my book.

I gathered my cards and in turning the corner, I heard one of the sales clerks explaining to another customer that clearance is 80% off.  Yep, so that got my attention.  I was perusing the deals and another clerk said, “If there is something in particular you are looking for, just let me know.”  Just about that time, the clerk arrived with my balloons and said, “Thank you for your patience.  I apologize for your wait.”

Wait?  I didn’t even feel like I was waiting!  To me, that is the true trick of having to wait – not feeling like you are waiting because the organization has helped with that wait time.

As I checked out, they reminded me that I could order my chocolate covered strawberries.  Mmmmmm.  I really wanted to but refrained (simply from a caloric point of view).  I used my debit card to pay for the transaction and I intentionally had not signed the back of the card.  The clerk asked for my ID. All of the staff were very friendly and clearly, high customer service expectations had been set for all.

Kudos to the owner of the Collinsville Hallmark.  YOU get it!

Will You Have a Good Day or a Bad Day? YOU Decide!

Daylight Saving Time just began on Sunday, March 11 at 2 a.m. this year, and we as a nation (with only the exception of Arizona and Hawaii) had to “spring forward” and turn our clocks up an hour earlier.

To some people, this means that there will be more daylight in the evening for them to enjoy doing all of the things they love. For others, though, Daylight Saving Time’s beginning simply means losing an hour of precious sleep.

If you’re anything like me, I never want to get up in the morning (especially after losing an hour of sleep!). Who actually WANTS to leave a soft, cozy haven of blankets, pillows, and warmth? Not anyone I know!

In fact, the very THOUGHT of leaving your bed can sometimes set you off in a bad mood instantly!

Think about it – what is THE FIRST THING you think of whenever you wake up in the morning? Do you think, “It’s a beautiful day today, and I’m going to make the most of it,” or do you think, “Ugh, I don’t wanna get up and go to work. I hate today already,” when you wake up? If you think the latter, then you are deciding that your day is going to be rotten no matter what right then and there.

That’s right. Every single morning of your life, you have a very important choice to make: whether today will be a good day or a bad day. Your attitude and thoughts will dictate what sort of day you will experience. And yes, it CAN be a difficult choice to make (especially if you’re running late for work or forgot your wallet at home halfway to your destination), but it still IS a choice that you must make.

So why would you ever make the choice to have your day be a bad one? Bad days are horrible, and we generally do whatever we can to avoid them. Here are a few things that you can do to help yourself choose to make a better day.

Wake Up To Good Music You know what one of the worst parts of waking up is? The alarm clock. Who wants to be awakened from a nice dream by the incessant “BEEP! BEEP! BEEP! BEEP!” of the alarm clock? Not you (and probably not your alarm clock, too, if you tend to throw it)! Instead, wake up to your favorite song or to sounds that make you happy. This will help you to wake up in a better, more positive mood.

Appreciate Something Beautiful Take a moment in your morning to look out your windows and watch the sunrise. Look at the pictures or works of art in your home that you love when you eat your breakfast. Listen to beautiful music when you get ready for work. Beauty stirs the soul and helps us to become in a better frame of mind.

Let Go of The Past Bad things will happen sometimes in our lives. Maybe you got in an argument with your spouse the night before. Perhaps you’re not getting along well with your coworkers. Instead of stewing and mulling the negative situation over and over in your mind, do something simple to comfort yourself like eat some chocolate, drink some coffee, or take a nice, long shower. Then let it go, and move on. Your mind will thank you.

Go For a Walk This may seem nearly impossible for some of us to do first thing in the morning. But going for a walk either by yourself, with a loved one or friend, or with your beloved furry friend will benefit you in many ways. Your body will become more toned over time, you will feel the rush of endorphins (which help make you happy!), and your mood will be improved overall. You will also have the energy you need to tackle what you need to do in your day.

Talk to Someone About Your Problems If there’s something going on in your life that’s bothering you, don’t hesitate to pick up the phone and call a close friend to talk about it. You’ll feel much better after getting it off your chest. Grab your spouse and give him or her a hug. Ask for support from those around you. And don’t forget your furry friends! Even simply petting a dog or cat can lower one’s blood pressure and improve a sour or downtrodden mood.

Remember – every day has the potential to be a good day or a bad day. It’s all about your attitude and what you choose your day to be. So don’t choose to have a bad day. Make the conscious choice to have a good day first thing in the morning! You’ll be surprised how your life can improve with a positive attitude in your arsenal!

Wow Your New Customers With These Eight Fantastic Tips For First Impressions!

You only have three seconds to make a first impression. That’s right. THREE.

Don’t believe me? The next time you encounter a stranger, start the countdown and decide how long it takes for you to form an impression of them. And within that nearly non-existent amount of time you too will be completely evaluated, the person on the receiving end will be scrutinizing everything from body language, mannerisms, physical/verbal, and every other little detail from your haircut to your shoes.

It’s only human nature to do so. We’re visual creatures, and the visual perception leaves a strong imprint. How come so many people blow it? Well, because we have many opportunities to blow it – via telephone, in person, or even on the Internet.

Consider the following example, which happened many years ago in a jewelry store. I always make it a point to support small businesses whenever possible and had decided to make a planned purchase at a local jewelry store rather than a large franchised operation.

I entered the store, a small but empty showroom where no one greeted me. After several minutes, an employee finally emerged from the back room. I could hear the television playing and it sounded like a commercial had come on. She asked if she could help me. I said, “I am looking for a heart necklace,” and she showed me the case where they were displayed.

It was then that the phone rang. From the tone of voice and conversation, it was obviously a personal friend. I heard that her daughter had a problem with a teacher, that she had forgotten to take the hamburger out of the freezer, and the fact that oh-how-she-wished that she weren’t at work.

At the end of her phone conversation, she returned to the back room for some reason. When she returned after a short time, she asked, “Have you made a decision?” I smiled and said, “Yes,” and I turned around and left the store.

Now, what’s wrong with this picture? Several things. See how you can avoid making those mistakes; check out these following eight tips on how to give your customer a great first impression:

1. Never, ever, EVER chew gum. And I mean never. While chewing gum itself may freshen your breath, the act of chewing gum shows contempt for your customer.

2. No matter how bad you feel, smile. It won’t kill you! Your customer may feel lousy, too, or they might be having a horrible day. Maybe their dad is in the hospital or their dog just died. But a smile and a warm greeting from you may be the thing they need right now, and it will keep them coming back.

Oh, and by the way, smiling makes YOU feel better. Try it. Right now. See? Don’t you feel better now?

3. Remember – every customer who walks through your door should be the most important thing that has happened all day. Be sure to treat them that way!

4. Even if you’re busy when the customer arrives, acknowledge their presence and let them know you’ll be with them shortly. There’s nothing worse than being ignored when you arrive and made to feel like you are a secondary consideration to the important task at hand!

5. If the customer needs to wait, ask if they would like anything to drink while they wait like water, coffee, or tea. They’ll feel more at home.

6. Engage your customer in small talk, but be sure to not talk TOO much. They don’t want to hear about your life story or the latest information about your surgery or health.

7. Learn to love your customers and enjoy having them around, and DO NOT look or act bored! Whether you think the customer is important or not, THEY think that they are. Don’t let them think that they’re not important!

8. If a customer comments on the beautiful weather, NEVER reply with, “Yeah, too nice to be working!” These comments reflect badly on the company and make the customer feel uncomfortable.

If you follow these tips and keep in mind that the customer is #1, you will be amazed at how your customers will respond. And who knows? That very customer may tell all their family and friends how great you are, and you could generate even more business. Remember, it’s ALL about the attitude!